“The implication of absent formal market structure in rural areas means that unlike in urban centers, businesses cannot merely rely on the usual delivery chain of production warehouse to wholesaler to retailer and to a consumer or some slight modification to this chain. Thus the rural poor are often cut off from accessing some vital goods and services. Take for example a commodity as vital to the rural poor (80% of whom rely on agriculture and local natural resources for sustenance) as fertilizer, the average rural farmer in northern Nigeria needs to travel many miles to purchase quality fertilizer. There are limitations of good access roads and commercial transport networks between their communities and the nearest town, and they are unable to afford a one-time bulk purchase to make this trip worthwhile”.
In this ‘How to!’ note, Propcom Mai-karfi’s Nonyelum Umeasiegbu shares her experience on how to tackle a commonly met challenge in market systems development. Read the full article at https://beamexchange.org/practice/how-notes/how-stimulate-last-mile-delivery-vital-goods-and-services/.