To achieve our goal, we employ a targeted market systems approach and work through collaborations with partners in the private sector, government and development organisations.
To make a significant contribution towards developing thriving rural markets in Northern Nigeria, which create shared prosperity and economic opportunities for women and men.
We facilitate inclusive and sustainable poverty reduction in Northern Nigeria through:
- Partnerships with businesses and other development actors;
- Strategic investments in innovative business models;
- Informing and influencing policy; and
- Sharing information and knowledge with others.